Deny the Deniers, WTF FIS?

Posted on: February 9th, 2019 by Protect Our Winters Canada

“And then there still is the so-called climate change. There is no proof for it. We have snow, in part even a lot of it,” he said. “I was in Pyeongchang for the Olympiad. We had minus 35 degrees Celsius. Everybody who came to me shivering I welcomed with: welcome to global warming.”  Gian Franco […]

New Retailer Program!

Posted on: January 17th, 2019 by Protect Our Winters Canada

The success of POW Canada depends on our ability to build, mobilize and activate a large and passionate community of outdoor enthusiasts who are willing to lend their voice to a national movement for climate action.  As community-based businesses, retailers have a direct link to outdoor enthusiasts and can play an integral part in building […]

2018 Top 10 Weather Stories

Posted on: December 30th, 2018 by Protect Our Winters Canada

  As Environment and Climate Change Canada releases it’s “Top Ten Weather Stories of 2018” it’s hard to believe anyone could read these stories and not be convinced of the need for massive action immediately. From wildfires in BC, drought in the prairies, tornadoes in Ontario and a deadly heat wave in Quebec, the effects […]

Athletes Summit: Educate, Advocate & Inspire

Posted on: November 22nd, 2018 by Protect Our Winters Canada

Athletes and industry influencers are the core of the POW movement. They have the vested interest, social capital and drive to mobilize outdoor enthusiasts around the common goal of climate action. On Saturday November 17, we held our first (soon to be annual) Athlete Summit in Vancouver which saw an all-star cast of top influencers […]

New Partnership Announced with Canada Snowboard!

Posted on: November 20th, 2018 by Protect Our Winters Canada

We’re excited to announce a strategic partnership with Canada Snowboard, the national organization responsible for competitive snowboarding.  Working with provincial and national organizations is a great way for POW Canada to extend its reach and bring more outdoor enthusiasts into the movement. The partnership will see POW Canada deliver climate and advocacy training to Canada […]

Up-Close with Athlete Ambassador Kye Petersen

Posted on: November 19th, 2018 by Protect Our Winters Canada

In the second installment of our Up-Close series, Kye Petersen talks to Anna Segal about growing up in the Sea to Sky, climate change in his backyard and rumours of a starting a new company.  Photos credits to Athan Merrick and Jia Condon.   Fast facts: Professional skier, born in Whistler, currently living in Pemberton, […]

Thank You Toronto & Montreal!

Posted on: November 1st, 2018 by Protect Our Winters Canada

  We’re still riding the high from three packed out launch activations in three days including Toronto (x2) and Montreal!  We were warmly and enthusiastically received by large crowds of outdoor enthusiasts wanting to mobilize to influence change. A special thanks to our launch partners: MEC, Toronto Ski & Snowboard Show, Burton, Clif Bar, Salomon, […]

Fall Launch Tour…Tickets Now on Sale!

Posted on: October 25th, 2018 by Protect Our Winters Canada

We’re excited to announce the dates for our official fall launch tour!  Each party will follow a similar format; Introduction to POW Canada, Film Screening (Short Doc from MEC “Escape” and Feature Film from Salomon “Curve of Time”), Q&A session with athletes and………………….. a party! We’ll have awesome giveaways, cool athletes, great refreshments, rad stickers […]