Carrying momentum from the #RejectTeck campaign, we had high hopes for massive engagement from members, ambassadors and brands during our #NewPath Campaign. Although our Enthusiast to Advocate Tool is still live for anyone wanting to send emails – click here if you haven’t sent yours yet – the early analytics indicate MASSIVE engagement across the board. A total of 10,367 emails […]
We have THE BEST partners out there. We know the outdoor industry is massive and with that comes significant political and economic influence. These brands are committed to elevating POW Canada’s policy agenda at a national level which is part of our secret sauce for real climate action.
Win a signed Jeremy Jones snowboard and POW swag pack! When 22 year old, Hugo Lapointe from Repentigny Quebec was temporarily laid off from his job as a technician @universeboardshop due to COVID, he was inspired to use his time to better his local community and the planet. “It started by wanting to clean […]
Like many others we know that being able to change and adapt during these times is very important. We know that you can’t leave the house or town to attend POW Events which is why we are bringing them to you! Check out our three newest virtual programs below!
By Dan Wilcock, CEO of Canada Games, Originally Published by SIRC A Race We Can Win: The Sports for Climate Action Framework, by Dan Wilcock, CEO of Canada Games. We all have an understandable desire to protect the things we love. I happen to love sport – and winter sports in particular. Thirty years ago […]
We are proud to announce that the “Fact Avalanche” our project with SidLee, is a finalist in the Advertising category of Fast Company’s 2020 World Changing Ideas Awards. The World Changing Ideas Awards honour the businesses, policies, projects, and concepts that are actively engaged and deeply committed to flattening the curve when it comes to the […]
It has been impressive to see how the Canadian government has responded to COVID-19. It’s a crisis of epic magnitude and has sent tremors through every province and territory resulting in unthinkable pain and loss for millions of people in Canada around the world. As we watch Prime Minister Trudeau put forward comprehensive, never-seen-before […]
When we move through the forest in winter, we’re often left wonderstruck by snow-shrouded trees bent and morphed from years of wear in silent solitude. Their depth of character becomes evident as we weave ourselves into their lives and ecosystems. But we often tell our stories and not theirs. Patagonia’s film Treeline follows skiers and snowboarders as […]
It’s an understatement to say these are challenging times. Much like climate change, this crisis transcends social and economic classes as well as regional and territorial divides: it effects ALL of us. At a time when we are all looking for engaging and inspiring content, we share our Annual Report which highlights the activities and achievements […]
Ontario’s “Progressive” Conservative government is providing a great case study on the power of policy to address climate change. After being elected in June 2018, Doug Ford’s government eliminated the electric vehicle subsidy which provided Ontarians with up to $14,000 rebate on new purchases. The result? In the first 6 months of 2019, electric vehicle […]