Merchants of Doubt

Posted on: September 30th, 2020 by Protect Our Winters Canada

Understanding the POWer of movements and the forces working to suppress progress is important baseline information when working for climate action. Each fall we gather our ambassadors, partners and other stakeholders for a multi-day training session to review the latest in climate science, strategy, objectives and campaigns. This year, for obvious reasons, the retreat was […]

China throws down the gauntlet with progressive plan to carbon neutrality

Posted on: September 29th, 2020 by Protect Our Winters Canada

When you talk to people about progress on climate change, how often do you hear “well our emissions are nothing compared to China and until they take it seriously, why should we?”.  Well, China just unveiled what Bloomberg Green is calling “the most ambitious climate goal the world’s ever seen” with solar capacity growing by 587%, nuclear by […]

#NewPath: Campaign Summary

Posted on: June 30th, 2020 by Protect Our Winters Canada

Carrying momentum from the #RejectTeck campaign, we had high hopes for massive engagement from members, ambassadors and brands during our #NewPath Campaign. Although our Enthusiast to Advocate Tool is still live for anyone wanting to send emails – click here if you haven’t sent yours yet – the early analytics indicate MASSIVE engagement across the board. A total of 10,367 emails […]

#NewPath: Letter from Partners to MPs & PM

Posted on: May 30th, 2020 by Protect Our Winters Canada

We have THE BEST partners out there. We know the outdoor industry is massive and with that comes significant political and economic influence. These brands are committed to elevating POW Canada’s policy agenda at a national level which is part of our secret sauce for real climate action.  


Posted on: May 21st, 2020 by Protect Our Winters Canada

Win a signed Jeremy Jones snowboard and POW swag pack!   When 22 year old, Hugo Lapointe from Repentigny Quebec was temporarily laid off from his job as a technician @universeboardshop due to COVID, he was inspired to use his time to better his local community and the planet. “It started by wanting to clean […]


Posted on: April 29th, 2020 by Protect Our Winters Canada

Like many others we know that being able to change and adapt during these times is very important. We know that you can’t leave the house or town to attend POW Events which is why we are bringing them to you! Check out our three newest virtual programs below!  

A Race We Can Win

Posted on: April 28th, 2020 by Protect Our Winters Canada

By Dan Wilcock, CEO of Canada Games, Originally Published by SIRC A Race We Can Win: The Sports for Climate Action Framework, by Dan Wilcock, CEO of Canada Games. We all have an understandable desire to protect the things we love. I happen to love sport – and winter sports in particular. Thirty years ago […]

#FactBack: 2020 World Changing Ideas Finalist

Posted on: April 26th, 2020 by Protect Our Winters Canada

We are proud to announce that the “Fact Avalanche” our project with SidLee, is a finalist in the Advertising category of Fast Company’s 2020 World Changing Ideas Awards. The World Changing Ideas Awards honour the businesses, policies, projects, and concepts that are actively engaged and deeply committed to flattening the curve when it comes to the […]

Corona Virus & Climate Change

Posted on: March 31st, 2020 by Protect Our Winters Canada

It has been impressive to see how the Canadian government has responded to COVID-19. It’s a crisis of epic magnitude and has sent tremors through every province and territory resulting in unthinkable pain and loss for millions of people in Canada around the world.     As we watch Prime Minister Trudeau put forward comprehensive, never-seen-before […]