#NewPath: Campaign Summary

Posted on: June 30th, 2020 by Protect Our Winters Canada

Carrying momentum from the #RejectTeck campaign, we had high hopes for massive engagement from members, ambassadors and brands during our #NewPath Campaign. Although our Enthusiast to Advocate Tool is still live for anyone wanting to send emails – click here if you haven’t sent yours yet – the early analytics indicate MASSIVE engagement across the board. A total of 10,367 emails were sent to the five key decision makers tasked with developing the economic stimulus package needed to kick start the economy.

Collectively, our community sent 10,367 emails to the 5 key decision makers tasked with developing the economic stimulus package needed to kick start the economy.  If you take a deep dive into the analytics it boils down to a 20 % engagement rate. That’s CRAZY (CRAZY GOOD).

As icing on the cake, our partners came together to send a very strong letter of support for the principles and recommendations within the #NewPath campaign. Click here to read the letter

Over the next few weeks we’ll eagerly wait to see how our collective action will translate to change. Thank you to everyone to our members, partners and ambassadors for coming together to help us create a #NewPath toward a green & just recovery.

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