Archive for the ‘News’ Category

The North Face Joins POW Canada as a Founding Partner!

Posted on: March 1st, 2019 by Protect Our Winters Canada

Woot Woot! Guess who’s coming on board as a partner? That’s right, The North Face!  We’re thrilled to announce The North Face is officially a top tier partner of POW Canada! We’ll work closely with the Canadian arm of TNF who will support our efforts on climate change activism in Canada, and will help create and support regionally relevant initiatives for Canadians wanting to make a difference on the issue. Welcome TNF!



The North Face Canada signs on as Foundation Partner with Protect our Winters Canada

Montreal, QC – February 28, 2019 – The North Face Canada today announced its partnership with the recently established Canadian chapter of Protect Our Winters (POW), a not-for-profit organization poised to be a leader within the climate change movement. The nonprofit is a budding alliance of outdoor enthusiasts, social innovators, and outdoor-centric scientists dedicated to connecting passion for the outdoors with positive climate action across Canada.

By educating, advocating, and inspiring communities and stakeholders across Canada, The North Face Canada will support POW’s mission and further the brand’s ongoing work around climate change. The North Face Canada and POW Canada believe that our love of adventure in nature mandates our participation in the fight to save and protect it.

Since POW’s creation in 2007, its efforts have expanded to include the wider outdoor sports community, growing from a kernel of an idea into a worldwide network of over 130,000 supporters – a social movement designed to activate a passionate community and create the will for meaningful climate action across the globe.

“Extending the long-standing partnership between The North Face and POW by working directly with POW Canada will allow The North Face to better support POW’s messaging efforts on climate change activism, right here in Canada, and help create and support regionally relevant initiatives for Canadians wanting to make a difference on the issue,” comments Carl Bissonnette, The North Face Canada Marketing Manager.

“As a recognized leader in the outdoor industry, The North Face brings an important and influential voice to our efforts to create impact on climate policy in Canada. The exciting part for us is their commitment to jumping on board at an organizational level and using the skills and experiences of staff and the entire brand to further our mission,” remarks David Erb, Executive Director of Protect Our Winters Canada.


About The North Face® 

The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit


About POW

Protect Our Winters (POW) is a not-for-profit founded by professional snowboarder Jeremy Jones in 2007. POW turns passionate outdoor people into effective climate advocates and leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change.

New Retailer Program!

Posted on: February 21st, 2019 by Protect Our Winters Canada

The success of POW Canada depends on our ability to build, mobilize and activate a large and passionate community of outdoor enthusiasts who are willing to lend their voice to a national movement for climate action.  As community-based businesses, retailers have a direct link to outdoor enthusiasts and can play an integral part in building the movement locally and nationally.

To tap this potential, we’ve created a Retailer Package available free of charge with everything a store needs to turn their clients into effective climate advocates. Included in each package is:

  • Two white POW Canada Die-Cut Stickers (one for your door and one for your check-out)
  • 2 POW Canada posters
  • 4 POW Canada sign-up sheets

We truly see outdoor retailers as a key partner in our mission. Ask you local retailer to join this free program by contacting us at

Deny the Deniers, WTF FIS?

Posted on: February 19th, 2019 by Protect Our Winters Canada

“And then there still is the so-called climate change. There is no proof for it. We have snow, in part even a lot of it,” he said. “I was in Pyeongchang for the Olympiad. We had minus 35 degrees Celsius. Everybody who came to me shivering I welcomed with: welcome to global warming.” 

Gian Franco Kasper, President of International Ski Federation



Does the International Ski Federation think it’s cool to be led by a climate-denying dinosaur? Because those of us who make up the outdoor community definitely don’t. We don’t have time to tolerate that kind of prehistoric nonsense. 🦕

That’s why we’re calling for the immediate resignation of Gian Franco Kasper as President of the International Ski Federation in response to his denial of human-caused climate change.

Join us. We’ve made it easy for you to help us deny this denier by sending a letter directly to the FIS. Hit the link to make your voices heard: Click here to send a letter or email to FIS

2018 Top 10 Weather Stories

Posted on: December 30th, 2018 by Protect Our Winters Canada


As Environment and Climate Change Canada releases it’s “Top Ten Weather Stories of 2018” it’s hard to believe anyone could read these stories and not be convinced of the need for massive action immediately. From wildfires in BC, drought in the prairies, tornadoes in Ontario and a deadly heat wave in Quebec, the effects of climate change were felt from coast to coast to coast in 2018. Here are two great articles highlighting the weather events of 2018;

Top Ten Weather Stories of 2018

The Year in Climate Change