If we’re going to create the social movement we need to seriously address climate change, it starts with professional athletes. Quite simply, athletes have the social capital, visibility and vested interest to push our message and agenda. Athletes can impact our entire community and industry with incredible effectiveness by taking a complex issue and making it understandable and inspiring, then using their influence to mobilize millions.

The POW Athletes Alliance is a community of the most accomplished professional athletes in Canada and the world, all committed to environmental leadership. We support each athlete’s environmental activism and provide them with opportunities throughout the year to leverage their influence to create a social movement while serving to unite the outdoor community under once voice.

We work with each athlete in a way that’s genuine and consistent with their interests and goals and we give them the tools and opportunities they need to create positive change. We also work closely with the team to help amplify POW  Canada’s actions and campaigns across their media and social networks, generating millions of impressions.

 

  • Mark Abama

  • Casey Brown

  • Tamo Campos

  • Mike Douglas

  • Joshua Dueck

  • Leah Evans

  • Roz Groenwoud

  • Alexi Godbout

  • Erik Guay

  • Greg Hill

  • Reuben Krabbe

  • Ian McIntosh

  • Ashleigh McIvor

  • Craig McMorris

  • Meghann O’Brien

  • Spencer O’Brien

  • Leanne Pelosi

  • Kye Petersen

  • Marie-France Roy

  • Stan Rey

  • Chris Rubens

  • Kelsey Serwa

  • Tobin Seagel

  • Anna Segal

  • Nat Segal

  • Robin Van Gyn

  • Kim Vinet

Mark Abama

Originating from British Columbia, Mark is one of the most popular free-skiers in North America. trained in mogul skiing before committing to park and half-pipe competitions, Mark seized the chance to ski for the largest film productions in 2003. He has been an MSP star for more than ten years, alongside appearances in Warren Miller and Poor Boyz Productions. Between two harvests of organic vegetables and collecting cooking oil to fill the tank of his 4×4, this exuberant skier has received discerning attention at the Powder Video Award for Best Male Performance, in 2005 and 2007.

Casey Brown

Revelstoke, BC

Growing up the youngest of five in the remote west coast of southern New Zealand, Casey was quick to take to an outdoor lifestyle that included gathering edibles from the sea and forest, to wrangling sheep and chickens. Her family moved to Revelstoke, BC when Casey was eleven years old and with that move came bigger mountains. During her first few years in Canada, Casey pursued competitive freestyle skiing. Mountain biking was more of a hobby in the beginning, something she enjoyed doing with her family. Casey’s brother, Sam – an accomplished pro rider in the early 2000’s – introduced Casey to riding early on. She soon found herself shifting her attention to the sport. In 2012 Casey’s had a breakout year when she won the Canadian Championships, Queen of Crankworx and 6th at her first DH World Cup. These performances cemented her path to the World Cup Circuit. Many podiums and successes later she is focused on film projects and riding in Crankworx events. She is beyond fired up to keep making a name for herself in the freeride world.

Tamo Campos

Tamo Campos is an environmental activist, film.maker and professional snowboarder who founded the group Beyond Boarding; a collective of snowboarders, artists, and activists that combine their love for the outdoors with environmental outreach and action.

A sponsored snowboarder since the age of 11, Tamo has chased steep mountains, riding competitions, and video parts for 15 years. In that time, his passion for the outdoors morphed into a mission for environmental justice. Whether it’s training communities about the power of storytelling and direct action, riding first descents into the Sacred Headwaters or leading environmental film projects, Tamo embeds himself in the community wherever he goes and is dedicated to combining social impact with his adventures in sport, activism and filmmaking

Mike Douglas

Whistler, BC

Mike Douglas has been called one of the 10 most influential freeskiers of all time. He, along with the members of the New Canadian Air Force, pioneered modern freestyle skiing and developed the first high-performance twin tip ski with Salomon back in 1997. Since then he’s won dozens of awards for his skiing, and has more recently added award-winning filmmaker to his resume. His company, Switchback Entertainment, produces documentary adventure films and the web series Salomon TV.

Joshua Dueck

Father of two little chaos machines and husband to a real beauty.  Former Canadian Paralympian; Paralympic, World and X Games Champion.  Executive Director for Freestyle BC.  Peer Mentor with Spinal Cord Injury BC

Leah Evans

Leah grew up on the slopes of Red Mountain Ski Resort surrounded by a supportive community and the beauty of Canadian mountains. As a professional skier, she helps women reach their full potential on skis through her Girls Do Ski camps. She currently resides in Revelstoke, British Columbia and uses her experience in the mountains to inspire others to expand their sense of what’s possible in their lives.

Roz Groenwoud

Squamish, BC

In the first women’s Olympic halfpipe competition, Canadian Rosalind impressively landed in seventh place. She has also finished in third place in both the 2010 and 2011 X-Games. In 2012, she would honor her friend and teammate Sarah Burke, who passed away in a ski accident, by winning the X-Games halfpipe gold. She still carries Burke’s name on her helmet in all competitions. Rosalind would go on to win silver in the 2013 X-Games as well. Currently, she is studying math and physics at Quest University.

Alexi Godbout

Alexi is a skier and filmmaker residing in Pemberton, BC. The early parts of his skiing career were spent mostly in the park, competing in Slopestyle. He’s attended numerous high levels events such as X-Games, Dew Tours, Euro Open, US Open and many others. For the last 5 years Alexi has fully switched his focus to big mountain skiing and film making for Blank Collective Films. It’s been hell of a ride and a lot of mountain knowledge to learn, but he’s having the time of his life right now.

Erik Guay

Erik is a Canadian World Cup alpine ski racer. Racing out of Mont-Tremblant, Quebec, Guay won the World Cup season title in super-G in 2010 and was the world champion in downhill in 2011, as well as in the super-G in 2017. With 24 World Cup podiums, he is the career leader for Canada.

Greg Hill

Greg Hill began backcountry skiing in 1995 and completely immersed himself in this sport ever since. His enthusiasm and endurance slowly separated him from the pack. Countless days spent skinning up hill, honed his skills till he has become one of the foremost ski mountaineers in Canada. Always pushing deeper into the unknown, be it his personal limits or an unexplored mountain side. He has hundreds of first descents around his home range in British Columbia, Canada, as well as South America, Norway and Pakistan.

 

Best know for when he climbed and skied 2 million vertical feet (609km)  in 2010, climbing 71 mountains (in both North America and South America). which earned him 

“Top 25 fittest guys in the world” Men’s Fitness 2011

‘Skiers of the Year” Skiing magazine 2011 

He was also “Adventurers of the Year” National Geographic Adventure 2006

 

He has accomplished many goals, be it climbing and skiing 50 000 ft in a day or his March Madness in 2014, when Greg climbed and skied 100 km, or 330 000ft up. It was all backcountry skiing, each day he visited a new area and never repeated any zone.

 

He has amassed well over 200 summits gained throughout the world.

 

Recently he has taken to deeply looking into sustainable adventure and exploring these realities. He has sold his F-350 and snowmobile, no longer heli-guides, travels to all his mountain adventures in an Electric car. and has now climbed 40 mountains without the use of fossil fuels.

Reuben Krabbe

Reuben Krabbe is a photographer whose studio is anywhere where beyond asphalt. Living in Squamish, he works throughout southern BC creating images that encapsulate the beauty and ambition of life spent outside. Reuben works over the shoulder of film productions like SFTV, MSP, TGR, and his images are seen in the pages of most ski magazines.

Ian McIntosh

Squamish, BC

Ian started skiing at the age of two, learning to walk just two months prior. Growing up in a small ski town near Banff, CA, Ian knew exactly what he wanted to do with his life: ski. After high school, he moved to Whistler, where he and several ski friends would live for a year. Following a ski bum year, he traveled to New Zealand to follow the snow and his passion. Since then, he has competed on the Freeride World Tour and has been featured in multiple ski films. For Ian though, “It’s all about being in the powder.”

Ashleigh McIvor

Ashleigh is a retired Canadian skicross Olympic Gold Medalist & World Champion. Following her retirement announcement, Ashleigh is no busy with speaking engagements and appearances for sponsors, partners and charitable organizations, as well as freeskiing and mountain biking for various videographers and photographers.

Craig McMorris

To have one world-class snowboarder from the prairies of Saskatchewan is pretty rare, but two?

As the elder statesman of the McMorris brothers, Craig is a veteran of the Canadian snowboard scene after first stepping on a board at the young age of 11.

Like any true older brother, Craig has been a mentor to his younger sibling over the years, teaching Mark a few tricks along the way.

Craig McMorris ‘sends it’ at all times with a personality as big as the tricks he stomps. But beyond the antics on and off the hill, Craig is all business and is a regular commentator and contributor to CBC Olympic coverage as well as ESPN’s Winter & Summer X Games.

Meghann O’Brien

Meghann O’Brien is an indépendant backcountry snowboarder and Northwest Coast native artist based in Vancouver, BC. She has most recently been featured in the environmental snowboard films The Little Things (2014) and The Radicals (2018). Her multi faceted perspective is based on personal experience and touches the areas of athletics, indigenous environmentalism, fashion, and art. She focuses on the relationship between the body and the earth, and advocates a wholstic approach to snowboarding that includes cultivating relationship with the places we visit as snowboarders. Meghann’s main focus is on her path as a weaver and connection to culture. Her work can be viewed at www.meghannobrien.com or on instagram.

Spencer O’Brien

Spencer O’Brien was born in Alert Bay, BC. At the age of 4 her family relocated to Courtenay where she spent every winter at Mt.Washington learning to ski and snowboard with her family. She spent her adolescence competing at local events around BC with her older sister Meghann.

Spencer has been a fixture on slopestyle podiums for the past decade. She won Transworld’s Rookie of the Year in 2008 and has gone on to win 6 X Games medals, one of them being Gold in 2016. She is a 2x World Champion and a 2x Olympian for Team Canada.

Coming from a small aboriginal community and being diagnosed with Rheumatoid Arthritis in 2013 have pushed Spencer into working closely with Nike N7 and Arthritis Research Canada.

Leanne Pelosi

Considered one of the most well-rounded professional snowboarders in the world, Leanne has won Snowboarder & Transworld Magazine’s esteemed Female Rider Of the Year Award, Transworld Reader’s Choice Award and appeared on the 2014 ESPN’s Top 50 Women of Action Sports list. With over 10 video parts in Standard Films, Misschief, P.S., and two of her own previous produced Runway Films movies, she is at it again producing and directing her third film ‘Full Moon’ with some of the best backcountry women on the planet. In her down time, you will find her in Oregon at High Cascade Snowboard Camp as a signature session’er and exploring the west coast, camping in her BigFoot camper with her fiancé Jeff Keenan and their dog Keita.

Kye Petersen

Kye Petersen is 28 years old and has been a professional skier for 14 years. Growing up in Whistler BC as the son of big mountain skiing pioneer Trevor Petersen, Kye was drawn to a love for the mountains and to a progression of backcountry skiing from ski mountaineering to freestyle and freeriding. By being surrounded by like-minded mentors and professionals as a kid Kye spent much of his time hiking around the backcountry of Blackcomb and honing his mountain skills on mountains from Chamonix to Alaska. Following that, Kye competed in multiple freeride contests and filmed many film segments most recently noted ‘Numinous’ film which he produced alongside Dendrite Studios and was awarded Movie of the Year at Powder video awards 2017 as well as Skier of the Year by Freeskier magazine.

Kye continues to make surfing, climbing, biking, skating and skiing the mainstay of his lifestyle and advocates protection of our oceans and land around the south coast of BC by being a voice bringing awareness to issues related to the world’s climate change crisis. He currently resides in Pemberton BC where he works with a new ski shaping company to be launched this fall…’Kye Shapes’ built by ‘Foon Skis’ where they aim to build the best product,  implement new designs, shapes and materials to the ski building industry in an effort to lessen our impact on the planet and improve the quality of ride on snow. Kye also works deeply with Patagonia, Buff Neckwear and Oakley Eyewear. Working with POW is a great opportunity to help share what Kye cares about and why it’s so important for everyone regardless if they do or don’t spend time on snow or in the ocean. Kye hopes to inspire future generations to care about our environment and make a difference simply because they can.

Marie-France Roy

Marie-France Roy grew up in Quebec, Canada, and began following her two older brothers around the local resort on a snowboard at 11 years old. A love for snowboarding influenced her move to Whistler, British Columbia, and she has been happily living the life of a professional snowboarder for over a decade. From her early competition experience at the X Games to her more recent back-to-the-mountains approach, Roy has traveled the world while enjoying the ride. Known for being one of the most stylish and versatile riders in snowboarding, Roy is also recognized for her humble and giving nature. She is the recipient of the 2015 Climate Activist Award from Protect Our Winters and TransWorld SNOWboarding magazine. Roy divides her time between Whistler and a self-built, environmentally-minded cob home on the west coast of Vancouver Island.

Stan Rey

Stan Rey took his technical background in ski racing and skicross to the back-country, where he now enjoys chasing powder and busting backies off any drop you care to point out to him. Stan’s winters now revolve around filming for BLANK and Salomon Freeski TV. He skis fast, sends hard and is dedicated to spreading his new religious movement: #backysunday and to make this planet we call earth a better place, so his kids, grandkids and generations to come will be able to enjoy the amazing wintery mountains just as he did.

Chris Rubens

Revelstoke, BC

Truly dedicated to the mountains and passionate about movement in them, Chris spends majority of his time self-propelling in the backcountry and putting down beautiful lines for both film and photo projects. Lately his pursuit of adventure has become year-round; creating quality climbing, running, hiking and bike content. An impressive athlete, a strong chapter, a funny personality- Chris stories resonate with audiences because they are a window into an amazing life. He spends most of his winters collaborating with Salomon TV, MatchStick Productions and Sherpas Cinema. Between trips you can find Chris at home in Revelstoke, BC the perfect backyard for endless opportunities for outdoor pursuits.

Kelsey Serwa

Kelsey Serwa started skiing as soon as she could walk.  With her grandfather, Cliff Serwa co-founding Big White Ski Resort in the early 1960′s it was inevitable that Kelsey would lead a life greatly influenced by the skiing community.

From the age of six Kelsey progressed from level to level in the Alpine world and in 2008, was named to the Women’s National Development Team for Canada. Embracing opportunities, the avid alpine racer made the decision to try something new and transitioned to ski cross in 2009.  She took the World Cup ski cross tour by storm, making a name for herself instantaneously and earning the prestigious “FIS Rookie of the Year” award.

With an entire community of family, friends, teachers and sponsors supporting her, Kelsey has earned 18 World Cup podium finishes, is an Olympic Gold and Silver Medalist, World Champion, 2-time X-Games gold medalist, 2-time Olympian, 2-time National Champion, 2-time South American Champion, and University student. Kelsey is the only Triple Crown winner,  encompassing victories at the Olympics, World Championships and X Games. She is also the only ski cross athlete in the World to win multiple Olympic medals.

Tobin Seagel

Squamish, BC

Tobin was born and raised in North Vancouver, BC. He was taught to compost before it was cool, and spent his summer vacations exploring retreating glaciers with his geologist parents.

He’s stoked to join the POW Riders Alliance, as an athlete and as a professional working in the environmental field. He’s been on ski expeditions to some of the most remote places on earth and has observed the direct impacts of climate change.

Outside of skiing Tobin is a professional biologist, with an undergraduate degree in Resource Conservation and a Masters degree in Environmental Design. His work involves analyzing the environmental and socioeconomic impacts of energy development. Through Tobin’s actions and involvement with POW he hopes to inspire people to enact the changes we need to make in our interactions with the environment.

Anna Segal

Whistler, BC

Anna is a professional skier from Melbourne, Australia. She competed on the international freeski circuit in slopestyle for 10 years and made her debut as an Olympic athlete in the 2014 Winter Olympics. She won gold in the 2011 FIS Freestyle World Ski Championships and X-Games 13. The Olympics would be the end of her competitive career though, as she made the switch to filming. She now resides in Whistler, BC, where she challenges herself in the backcountry.

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Nat Segal

Born and bred as a skier in Australia’s Victorian Alps, since 2010, Nat has been traveling the world as a top competitor in freeride skiing events, including the Freeride and Freeskiing World Tours.

Nat is known for her high energy, adventurous spirit and driven personality. It is these attributes, as well as her proactiveness in the media and her passion for skiing that has found her travelling the world working on a range of projects. This includes filming with Shades of Winter (2014) and co-organizing and participating in the Shifting Ice and Changing Tides Expedition to Greenland, for which she received a National Geographic Young Explorers grant.

Based in Chamonix, France, Nat continues to progress her freeride skiing and ski mountaineering skills.

Robin Van Gyn

Growing up on Vancouver Island in British Columbia, Robin has always lived outdoors and has spent the majority of her life on the ocean and in the mountains. With a strong attraction to the immenseness of mountains, she embarked on a professional snowboarding career at 21 and focused her sights on filming in the backcountry where she still lives out her snowboard life. Split between the mountains and the ocean, Robin lives on Vancouver island in the summer and in the Coast Mountains all winter making sure she is getting the most of both worlds.

Over a 10 year career in Snowboarding Robin has appeared in over 7 films including most recently TGR’s Far Out, Depth Perception, and Runway Films’s Full Moon. She has been at the forefront of female backcountry snowboarding and has earned two Transworld Snowboarding “Womens Video Part of the Year” awards in 2016 and 2017 as well as being nominated for Rider of the Year. Alongside professional snowboarding, Robin is also a guide at Baldface Lodge, educates in avalanche safety and is the founder of the Lay Back Weekend which benefits environment, community and cancer awareness. Decicated to being outside and bringing others out there with her to enjoy it has peaked her interest in making moves and joining POW to help protect the planet she loves and enjoys for the next generations.

Kim Vinet

Revelstoke, BC

Kim Vinet is a professional freeskier living in Revelstoke, BC. Though chasing pow and pillow lines has led her to pursue competitive freeriding and ski guiding, her background lies in Energy production. One chairlift ride with Kim, and you will realize the passion that drives her in sport also drives her professional life. Her love of the outdoors led her to study Earth & Atmospheric Science, which ironically led to work in petroleum development. Always having a connection with the environment, Kim used this opportunity to learn regulation and government policy and slowly transitioned to Renewable Energy production (all while traveling the world on her skis). These days, she is excited to have skiing as a platform to connect with other passionate folks and advocate for this big, beautiful planet we live on.