Mike Douglas has been called one of the 10 most influential freeskiers of all time. He, along with the members of the New Canadian Air Force, pioneered modern freestyle skiing and developed the first high-performance twin tip ski with Salomon back in 1997. Since then he’s won dozens of awards for his skiing, and has more recently added award-winning filmmaker to his resume. His company, Switchback Entertainment, produces documentary adventure films and the web series Salomon TV.
Our mission is to turn passionate outdoor people into effective climate advocates. Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to address climate change. We believe our love of adventure in nature demands our participation in the fight to save and protect it.
We envision a future where we’ve transformed our economy, energy systems, and cut our carbon emissions in-line with the science-based targets the world agreed to in the Paris Climate Agreement. This will allow for our communities and outdoor playgrounds to be healthy, safe, and resilient to a changing climate. In order to achieve this, we advocate for the following: POW Canada Policy Statement
While it’s important for individuals to take steps to lower their carbon footprint and adopt important initiatives; such as composting, recycling, and eating less meat, that’s not the scale of change we need. In order to reach our targeted emissions, we need large scale policy solutions. All other sectors of the Canadian economy have organized themselves in a way to have influence over policy decisions, which are important to their industry. The outdoor industry in Canada is massive, yet has never been organized in a way to have a collective voice and collaborative influence. Our mission and goal is create such a voice. As outdoor enthusiasts, we’re on the front lines of climate change and see the impacts first-hand. If we don’t step up and use our voice to protect the places we love and experiences we value, who will?
It’s a daunting challenge, but we like challenges. We get to help dictate the outcome right now. If not, we won’t be worried about powder days, tourism or having fun. We’ll be worried about the stability of our environment, our jobs, and our economy. We all have unique skills, gifts, and experiences to contribute. Please consider how you can get involved with Protect Our Winters Canada to further our shared mission for climate action.
As a not-for-profit organization, Protect our Winters Canada is governed by a board of directors who are responsible for the strategic direction and overall governance of the organization.